A Picture Is Worth A Million Dollars In The Finger Lakes

Every company and sales person should know where and how to market their product. 

In real estate besides a great realtor with an even better marketing plan, there are two  additional professionals that a seller should procure.  The first is a professional photographer and the second would be a certified home stager.  After looking at some of the bad examples below, you will understand why.

I was working on a blog entry that would highlight the  top 5 luxury properties on the Finger Lakes.  What I found were some expensive homes, but when you looked at the photos, you could have been looking at a home for $189,000.  This jumped out at me, as being a very serious marketing issue with high-end real estate in the Finger Lakes.  Luxury real estate should command luxury attention.  Look at some of these photos and try to figure out the price range.  You may be surprised.

 

Would you expect to find the shower being used to store supplies ?   This should show with a spa like feel.

And of course most would expect that  million dollar and up homes would come complete with a wood burning stove right in the middle of the kitchen and a dish drainer to dry your hand washed dishes. No this is not the butlers kitchen.

Of course everyone looks forward to seeing a dark stairwell  – a little scary looking

Here we have a picture that only a professional should have taken, to allow the proper amount of light in.  As is, you really do not know what you are looking out at.   Another faux pas of real estate listings, is to have religious items out.  This picture is dark and does not represent any one area or room.

This is a great home, but you would never know by the table-cloth and chairs positioned to look like musical chairs.  Again, another picture that really needed a professional.  You should see beautiful and tranquil Keuka Lake from this room.

Here we have everyone’s standard kleenex box on the coffee table ! And what is that above the mantel?

A great realtor would not and should not  allow these types of photos to be seen or marketed on high-end luxury properties.  These homes are all currently listed at over $1.5 million dollars but you would never know by looking at the photos.  People are very visual in their needs.  You would never find a Mercedes or a Rolex being marketed with substandard photos, so why would you show your luxury home in a less than deserving light?

I know some of the owners of these homes and I never would have allowed these photos to be published.  You can be assured that your luxury listing with Mary St George, will have a professional photographer taking the photos and the pictures will be staged to present your home  in the most elegant  and gracious setting.  Your home deserves the best, and that is what will attract the best buyer.

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Mary St. George