Will Your Home Pass The First 60 Second Test ?
September 3rd, 2014 categories: Real Estate News
It seems like a short amount of time, but researchers state that the first 60 seconds of viewing a home is when the buyer has made their decision. That means the focus of your preparation and staging should start at the front door. The rest of the home needs to be staged as well, but you want to “Wow” them at the entry. So take a little extra time to “stage your entry”.
For homes that have many entry ways like so many lake homes do, it is important to establish the desired entry for all buyers. This is where you all viewings will start from.
- Make sure the door is freshly painted
- All windows in this area should be sparkling
- A new welcome mat that is inviting
- A great pot of flowers will add a punch of color
- Insure that all trim around door is freshly painted
- If there are any steps involved, insure they look nice and are safe
- Stop in front of your door and look around to see what buyers will see
- Make sure the hardware is clean and sparkly and definitely make sure it works well. A door that does not open well is a huge turn off
These all seem like easy steps to follow and are. Many people are just so used to their everyday routines, they just do not think about the image the front door gives to prospective buyers.
When you give viewing instructions to other agents, always insist on where the tour should start. Use that first 60 seconds well to move your listing from “For Sale” to “Sold”.
For more information about preparing your home for sale, contact known waterfront specialist Mary St.George, Associate Real Estate Broker, , [email protected] 315-719-8377
