Will Your Home Pass The First 60 Second Test ?


It seems like a short amount of time, but researchers state that the first 60 seconds of viewing a home is when the buyer has made their decision.   That means the focus of your preparation and staging should start at the front door.  The rest of the home needs to be staged as well, but you want to “Wow” them at the entry. So take a little extra time to “stage your entry”.

For homes that have many entry ways like so many lake homes do, it is important to establish the desired entry for all buyers.  This is where you all viewings will start from.

These all seem like easy steps to follow and are.  Many people are just so used to their everyday routines, they just do not think about the image the front door gives to prospective buyers.

When you give viewing instructions to other agents, always insist on where the tour should start.  Use that first 60 seconds well to move your listing from “For Sale” to “Sold”.



For more information about preparing your home for sale, contact known waterfront specialist Mary St.George, Associate Real Estate Broker, , [email protected]  315-719-8377

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Mary St. George